Business and account review
Understand your services, customer locations and what a worthwhile enquiry looks like. Review an existing account or plan a new one from that starting point.
All servicesPut your offer
GOOGLE ADS MANAGEMENT
Put your offer
in front of customers.
We manage Google Ads around the services you sell and the enquiries you want. That means looking at the search, the ad, the landing page and what happens after someone gets in touch—not stopping at the number of clicks.
Book a callThe offer, the landing page and the follow-up.
Search and campaign planning
Research relevant searches, group campaigns around clear offers and agree the audience, geography and budget priorities.
Ads and landing pages
Write ads that match the service and review the page people land on. Page development or larger content changes are included where agreed.
Conversion measurement
Define the actions to track, such as a submitted enquiry. Check the measurement setup and discuss how you can feed back whether those enquiries are useful.
Ongoing optimisation
Review search terms, irrelevant traffic, ads and spending against the agreed goals. Make changes based on the information available.
Reporting that leads to decisions
Explain spend, measured enquiries and the next changes to consider. Separate what the data shows from what still needs investigation.
LOOK BEYOND THE CLICK
The campaign and the page work together.
An ad can bring the right person to the wrong page. We consider the full path: what they searched for, what the ad promised, what the page explains and how the enquiry is recorded.
HOW IT WORKS
catering for a work event
Sponsored · illustrative ad
Event catering for your team
Tell us your date, location and guest numbers.An offer that matches
Landing pageUseful details and a next step
EnquiryTrack the agreed action
Which enquiries were useful?
Use agreed lead outcomes to inform campaign reviews.
WHEN IT HELPS
Reach people looking for what you offer.
Starting paid search
Choose the services, locations and budget to focus on before launching campaigns.
An account that needs attention
Review what is spending money, what is bringing enquiries and where the gaps are.
Clicks without useful leads
Look at search intent, the offer, the page and how enquiries are being measured.
WORKING TOGETHER
Agree on the goal. Then manage against it.
The starting point is your business goal and budget. We agree what success can be measured against before treating campaign data as a result.
Review the opportunity
Discuss services, locations, budget and any current campaigns or measurement issues.
YOU GETAn account review and priorities
Set up the campaign
Plan the search themes, ads, destination pages and agreed conversion tracking.
YOU GETA launch plan and measurement setup
Launch and learn
Review early searches, spending and recorded enquiries. Check for irrelevant traffic and tracking gaps.
YOU GETA first set of findings
Refine and report
Use campaign data and your feedback on enquiries to decide what to adjust next.
YOU GETOngoing changes and clear reporting
WHAT YOU TAKE AWAY
Know where the budget is going.
Campaign management should give you a way to judge the work and discuss what happens next.
- Campaigns organised around the agreed offers and audiences
- Measurement of the customer actions agreed in scope
- Reporting on spend, enquiries and planned improvements
REAL WORK / Jungle Tattoos
Search marketing alongside the business essentials.
Terraline managed Google Ads for Jungle Tattoos alongside its SEO and business digital setup.
Read the Jungle Tattoos case studyBEFORE YOU GET STARTED
A few questions
we can clear up.
What’s included, what to expect, and what we’ll agree before work starts.
Is ad spend included in your fees?
Ad spend and campaign management are separate costs. The proposal sets out the management work, and we discuss the budget paid to Google.
Can you manage an existing Google Ads account?
Yes. We can start with a review of the campaigns, settings and conversion measurement, then agree what needs improving.
What budget do we need?
It depends on your services, locations, competition and goals. We discuss a starting budget once we understand the market and the work involved.
Do you guarantee a number of leads?
No. We can agree the work and what to measure, but results depend on the market, offer, budget, website and follow-up.
Do you use AI in Google Ads?
Where relevant, we review Google’s automated features against your goals and the quality of the conversion data. Automated bidding or generated assets still need suitable inputs and review.
How do you measure whether the campaigns are working?
We agree which actions matter, such as a qualified enquiry, phone call or booking, and review the tracking available. Campaign reviews consider those outcomes alongside spend and customer follow-up, so clicks alone do not stand in for business results.
Will we keep access to our Google Ads account?
Yes. We work through authorised account access so your business retains visibility of its campaigns and data. We agree billing, permissions and how agency access is removed when the engagement ends.
LET’S TALK ABOUT THE JOB
Want to discuss your campaigns?
Tell us what you offer, who you want to reach and whether you already run ads.
Book a call